Design Principles - Task 2: Visual Analysis
DESIGN PRINCIPLES | TASK 2: Visual Analysis
|| 21th February - 6th March
|| Kek Han Shin, 0352571
|| Design Principles
|| Task 2: Visual Analysis
Task 2 Details
🔰Task 2: Visual Analysis (40% Individual)
In this task, I have to assess and analyze the poster design I have
selected in Task 1. By extending and deepening my understanding towards
design principle, I will apply those knowledge to study the art piece.
🔰Learning Goal
- To explore and observe the various design principles.
- To identify an existing design with relevance to design principles and the chosen goal.
🔰Timeframe
Week 4 – Week 5
More details listed Module Information Booklet (MIB)⬇
Chosen SDG 14 Design Poster
🐟Greenpeace No Plastic, by Salih Kızılkaya
Credit
Title: Greenpeace No Plastic
Artist: Salih Kızılkaya
Year: November 24th 2018
Size: N/A
Medium: Poster/Photoshop
Source: LINK
Visual Analysis
Phase 1: Observation
The design poster is categorized as an awareness poster, as it features a
large, bold title "#NOPLASTIC" that stands out. Moving downwards, text about
pressing facts related to the title are immediately presented in two
languages. The poster's background is pitch black, with all text and symbolic
elements in complementary white color. In terms of visual elements, the
bottom part of the design consists of repeated wavy lines that cover
part of the plastic textured "fish body", enhancing the visual
representation of a "fish submerged in water". The majority of the design is
monochrome, with a yellow fish-shaped plastic bag at the center.
(100 words)
Phase 2: Analysis
The
emphasis
is conveyed through
contrasting
colors - yellow versus a black background, which catches the viewer's
attention. The author places emphasis that allows the viewer to focus on the
central message - a fish enveloped in plastic. Surrounding the fish, there are
black and white wavy lines, which
symbolize
water flowing in a river or even an ocean. The author utilized the
repetition
of wavy lines (3 white lines and 3 black lines) to create the
rhythm
of water waves. The
motion
of the fish looks like it's continuously leaping on the water surface. With
these elements combined, viewers recall that, because of plastics in the
ocean, fish are being fully muffled and suffocated. The title, text, and the
fish are all aligned in the center, so that viewers can catch the
message instantly. (133 words)
Phase 3: Interpretation
This poster is designed in response to Greenpeace’s “#NOPLASTIC” initiative in
November 2018. To me, the design poster follows modern art movement -
minimalism, a movement emerged in the 1960s that emphasized on stripping down
elements to its most fundamental features. Image A and B are the
representation of minimalism - reduced forms, limited color palette, which are
also shown in the poster. The poster uses only 3 colors and the water waves
are reduced into wavy lines. Minimalism has significant impact on modern art
movements, its emphasis on functionality has imprinted on the author’s work.
Since the poster is created to spread awareness, hence the author placed loud
emphasis on the plastic pledge, leaving impactful impression.
(117 words)
Total: 350 words
Feedback/Tutorial
✍🏼Week 4- Went for conference, missed class hence no feedback was received
✍🏼Week 5- the artwork chosen is not photorealism, more leaning towards minimalism- the blog post should include further reading, reflection and feedback- make the keywords for design principles bold
Reflection
This exercise felt easier as I had to just extend the analysis for the artwork I have chosen. During the process of writing I find myself understand the artwork more. I also realized that any good design doesn't come naturally and they must follow the principles of design such as alignment, contrast, harmony
Further Reading
The fundamentals of color psychology
- Lindsay Kramer
🔰Color Matters: Color plays a significant role in design, influencing thoughts and feelings. Understanding color psychology is crucial for creating effective designs.
🔰Color Meanings: Different colors evoke different emotions and have cultural associations.
Warm Colors (Red, Orange, Yellow): Often associated with happiness, energy, excitement, and warmth.
Cool Colors (Blue, Green): Often associated with calmness, peace, trust, and security.
 |
| In different cultures, colors have different meanings too |
🔰Light vs. Dark: Lighter colors can feel more youthful and economical, while darker colors can suggest sophistication, mystery, or formality.
🔰Combining Colors: Combining colors strategically can enhance a design's message. Using bright colors together can feel joyful, while contrasting colors can create a bold statement.
🔰Target Audience: Consider your target audience when choosing colors. Cultural associations and preferred color palettes can influence your choices.
🔰Beyond Basic Meanings: Color meanings can be complex and influenced by historical and cultural contexts.
Before You Design Anything
- Matthew Encina
 |
| LINK |
⚫outlines three crucial steps to take before diving into the design process itself.
⚫These steps ensure the final design is well-conceived and effectively addresses the user's needs.
Define the Goal: This step involves clearly defining the purpose of your design. What problem are you trying to solve, or what need are you trying to fulfill? Answering this question helps ensure your design stays focused on achieving the desired outcome.
Diagnose the Problem: Next, thoroughly understand the challenge you're addressing. Conduct research, gather user data, and identify the pain points or issues the user faces. This deep understanding ensures you design solutions that truly address the core problem.
Narrow Your Design Exploration: This final step involves setting boundaries for your design direction. Define what the design can and cannot be. This helps avoid creative dead ends and ensures you explore solutions relevant to the problem and target audience.
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